DuJuan McCoy is a 1989 graduate of Butler University, where he earned a B.S in Business Administration with a concentration in Marketing and Sales. He began his television career soon thereafter in 1989 as an Account Executive for WTTV in Indianapolis, Indiana, his hometown. Over the past 28 years he has amassed a great career growing small, medium and large market television stations into revenue winners while significantly improving company profitability and community involvement for the stations. His experience includes thirteen years of Television sales management of which ten were as Vice President/General Sales Manager or Director of Sales in market sizes ranging from #105 to #10. He has worked with small, medium and large ownership groups in different regions of the country, including Capitol Broadcasting, River City Broadcasting, Sinclair Broadcasting and Fox Television Stations Group. Over this period, he has successfully managed revenue budgets ranging from $4 million to over $130 million annually.
This diverse experience has given Mr. McCoy a keen understanding of how to capitalize on each market’s uniqueness and how to effectively navigate and implement “change management" that works. To hone his management and leadership skills further and to fulfill his lifelong dream to be an owner of television stations, Mr. McCoy was accepted into the National Association of Broadcasters Broadcast Leadership Training Program (BLT) in September 2007. The NAB BLT program is an exclusive 10 month executive style MBA program for tenured broadcast executives who have shown a track record of success.
The extensive program teaches all aspects of how to buy and sell broadcast properties while including critical business elements that may not be directly taught or learned while working for a broadcast property like: how to construct a proper business plan; determing the structure of your company; raising capital; understanding the different levels of financing; proper due diligence; the importance of understanding accounting, finance, the regulatory process with the Federal Communications Commission (FCC) and determining valuations of media properties. The BLT program, founded by Ms. Diane Sutter, is the nation’s most recognized program for aspiring TV entrepreneurs. Mr. McCoy completed the program in June of 2008.
In December 2007, Mr. McCoy founded, and became Owner, President and CEO of Bayou City Broadcasting, LLC. In January 2008, while still a BLT participant, his company agreed to purchase seven TV stations from Sage Broadcasting Corp (KXVA-Fox Abilene, KIDY-Fox San Angelo, KIDZ-MyNet Abilene and 4 Class A Stations in Abilene.) With this purchase, Mr. McCoy and Bayou City Broadcasting earned the distinction of being the only African American company to own and or operate a Fox Affiliate in the United States and purportedly the first African American to own and operate a major affiliate in the state of Texas.
Since his first acquisition, Mr. McCoy has been a sponsor of the BLT program; a member of the BLT selection committee; a regular Faculty member; an Associate Dean and a regular contributor upon request to the program.
- Mr. McCoy is also:
- An active member of the National Association of Broadcasters
- An "A-Lister" NABPAC contributor
- Sponsor of the Service To America Awards
- Executive Committee member for the Small Market Television Exchange
- Member of the NAB Television Board of Directors
- Member of the NAB Education Foundation Board of Directors
- Member of the National Association of Black Owned Broadcasters Board of Directors